WD40—Free The Impossible

The "Free The Impossible" Campaign was a print concept that positioned WD-40 as the "Ultimate Remover," highlighting its unmatched ability to effortlessly loosen and separate even the most stubborn objects. From Excalibur, King Arthur’s legendary sword, forever stuck in a stone until the rightful king pulls it free, to the infamous challenge of two stuck-together 2x2 LEGO plates—every kid’s worst nightmare—WD-40 conquers all.