Aonic

Aonic is a tech-first, San Francisco–based wellness startup offering clean, science-backed tools designed to elevate daily life and support long-term wellness, where I led strategic positioning and full identity development.

Logomark

The logomark needed to reflect Aonic’s positioning as a technical wellness brand. Built on minimal geometry, it communicates clarity, precision, and restraint—all core to the brand’s science-backed identity. The dots form arrows pointing upwards suggesting “advancement” while simultaneously forming an “A”.

Wordmark

The wordmark reflects the CEO’s goal of combining tech and wellness. Inspired by Apple, we explored sans-serif fonts. While an Apple-inspired logo felt too tech, I decided to use Weave by Colophon for its serif/sans-serif hybrid qualities. Its subtle serif details soften the brand’s technical edge, creating a wordmark that feels both modern and human.

Typography

Aonic’s type system uses three cuts of ABC Dinamo’s Diatype, each serving a distinct role in conveying a tech-driven, modern nutrition brand. Diatype Regular handles body and utility text with a neutral, timeless tone. Diatype Extended is used for headlines, adding boldness and clarity. Diatype Semi-Mono supports technical moments, bringing precision through its subtle monospace structure.

To be continued… (under construction)