Logomark

The logomark needed to reflect Aonic’s positioning as a technical wellness brand. Built on minimal geometry, it communicates clarity, precision, and restraint—all core to the brand’s science-backed identity.

Wordmark

Weave by Colophon was chosen for its serif/sans-serif hybrid qualities. Its subtle serif details soften the brand’s technical edge, creating a wordmark that feels both modern and human.

Typography

Aonic’s type system uses three cuts of ABC Dinamo’s Diatype, each with a distinct role. Diatype Regular handles body and utility text with a neutral, timeless tone. Diatype Extended is used for headlines, adding boldness and clarity. Diatype Semi-Mono supports technical moments, bringing precision through its subtle monospace structure.

To be continued… (under construction)

Aonic Inc. — San Francisco, CA

Led brand and creative for an SF-based wellness startup—from strategic positioning to full identity development. Aonic offers clean, science-backed tools in a minimal system designed to elevate daily life and support long-term wellness.