Wet Dreams Surf Club is a start-up apparel project that was created to challenge the conventional perception of streetwear linked to surf culture, drawing inspiration from a deep love for the West Coast.

What initially began as a playful idea after college evolved into a thriving global brand—earning media coverage, attracting celebrities, captivating real fans around the world, and even inspiring a wave of imitators. WDSC focuses on bold ad concepts and imaginative marketing, a creative approach that became pillar to the brand’s success.